Luxe - Valet & Detailing

Luxe needed a look that matched the standard of the work - premium car care, not just a wash and vac. I built a full brand identity around that: a clean, confident logo, a colour palette that leans into black, chrome and blue for that high-end garage feel, and a style guide to keep everything consistent across signage, social, and vehicle wraps. The result is a brand that reads as premium before a single word is said.